Revenue Intelligence & Conversion Funnels
Comprehensive data-driven insight into sales velocity, retention, and cohort growth.
3-Month MRR Growth Curve
Historical progression from $32k to $148.2k ARR base
$148,200Current ARR Base
+363% 12-Month TrajectoryNet Revenue Retention (NRR)
Expansion rate excluding new customer acquisition
118.4%Net Expansion Rate
Top Decile SaaSQ3 Target Quota Progress
Portfolio progress towards $250k MRR goal
$184,200 / $250kQuota Attainment
24 Days Remaining in Q388%88%
Customer Health & Retention Score
Weighted average account satisfaction across all tiers
94.2 / 100Composite Health Score
1 At-Risk Account Flagged94%94%
🔮 What-If Revenue & Churn Forecaster
Interactive financial simulation engine calculated live in StateStore
Adjust growth acceleration and churn mitigation levers to compute projected ARR.
$659,016Projected ARR Output
+$75,816 / yr Net Boost⚡ Columnar In-Memory Analytics Engine (SIMD-Accelerated)
Zero-allocation SoA columnar query processing across 1,000 active micro-transactions in 0.14 ms
1,000 RowsIn-Memory Dataset Size
700 ActiveFiltered Active Contracts
$8,400,000Aggregated MRR Sum
0.14 msQuery Evaluation Latency
Zero Database RoundtripsBitset Mask Filtering (RowMask)Cache-Conscious Contiguous Columns
📊 Columnar Multi-Dimensional Revenue Pivot Matrix
Cross-dimensional aggregation computed via ColumnarTable SoA bitset permutations
| Account Executive | Enterprise Tier | Scale Tier | Starter Tier | Q3 Total ARR | Gross Margin |
|---|---|---|---|---|---|
| Sara Nordström (VP) | $184,200 | $48,000 | — | $232,200 | 88.4% |
| Lars Karlsson (Lead) | $92,400 | $64,000 | $12,000 | $168,400 | 84.1% |
| Jonas Berg (AE) | $36,000 | $29,000 | $21,000 | $86,000 | 79.5% |
| Portfolio Subtotal | $312,600 | $141,000 | $33,000 | $486,600 | 85.2% |
📊 Revenue Breakdown by Tier
MRR contribution across customer tiers
📈 Pipeline Conversion Rates by Stage
Full-funnel sales velocity and stage conversion telemetry
| Funnel Stage | Volume | Conversion % | Avg Duration |
|---|---|---|---|
| Inbound Leads | 248 | 100.0% | 1.2 days |
| Discovery Calls | 142 | 57.2% | 3.5 days |
| Technical Evaluation | 86 | 34.6% | 7.0 days |
| Contract Proposals | 48 | 19.3% | 4.2 days |
| Closed Won | 29 | 11.7% | 14.0 days total |
🍩 MRR Share by Tier
Proportional revenue distribution across customer tiers
- Enterprise67%
- Scale26%
- Starter7%
📊 New vs Expansion Revenue by Quarter
Grouped column comparison of acquisition and expansion MRR
- New
- Expansion
🏢 Customer Cohort Expansion
Net revenue expansion over 6-month trailing windows
Historical cohort tracking confirms that enterprise customers expand their ARR by an average of 28% within the first 6 months.
Q1 Cohort
98.4% Retention | +32% Expansion
High-velocity SaaS accounts
Q2 Cohort
96.1% Retention | +24% Expansion
Enterprise infrastructure
Q3 Cohort
99.0% Retention | +30% Expansion
Nordic logistics & media
💡 Zero-JS Architecture Proof
Native SVG tokens and zero external graphing dependencies
Zero Chart.js / D3 overheadHardware-Accelerated SVGSSR & Prerender 100% Vector OutputType-Safe View IR